Microsoft
Social Banners

Scope

Art direction
Social media design
design system
Accessible Design
Collaboration

Overview

I had the opportunity to create social banners for Microsoft’s Pride 2023 Campaign and for Microsoft Cloud’s channels. This includes X (formerly known as Twitter), LinkedIn, and YouTube.

Approach

In crafting every design, our objective was to foster engagement and provide targeted audiences with comprehensive insights into each line of business, all while aligning with Microsoft's overarching branding objective of "Brand Love" and the humanization of their relationship with users. Each post represents a collaborative effort involving the Creative Director and Social Media Manager, ensuring a cohesive and resonant message across platforms.