Microsoft
Cloud GIPHY
Scope
Art direction
Illustration
Motion design
Social trends
Social media design
Accessible Design
Collaboration
Overview
For Microsoft Build 2023, the Creative team produced a collection of 20 captivating
GIFs strategically crafted as authentic content. These GIFs were purposefully designed to be
disseminated across Microsoft's extensive array of social channels, aiming to generate and
amplify excitement surrounding the event.
In a remarkable testament to their success, within the initial 24 hours of their release, the
GIFs proliferated across the Giphy library, amassing an astounding 30.8 million views. Within
the first 48 hours, it reached 93.6 million views. Throughout the entire week of Microsoft
Build, the GIFs maintained their momentum, accumulating a staggering total of over 109 million
views on Giphy.
Among this collection, the most high-performing GIF I made garnered 80+ million views. View the
full GIPHY collection here.
80+ MILLION VIEWS
989+ THOUSAND VIEWS
Approach
The team aimed to gain insights into how audiences engage through social reactions in
both professional and personal contexts. To ensure the success of the GIPHY library and strategy, we
recognized the importance of anticipating our audience’s preferences by incorporating key words and
staying ahead of social trends.
Our approach involved authentically embedding the brand’s goals and messages into creative content
without making it overly promotional for social platforms. This initiative motivated our team to
integrate in-office moments and Microsoft products into our creative direction.
202+ THOUSAND VIEWS
130+ THOUSAND VIEWS
598+ THOUSAND VIEWS
365+ THOUSAND VIEWS
Results
